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How Lego Dramatically Increased Sales!

Updated: 4 days ago

Lego, a timeless favorite for generations, has always been good at understanding their customer. Whether it be a Customer Community or through regular market research. It was this connection that helped them understand a demographic shift.  They began seeing an increase in an older fanbase emerging alongside the traditional child audience. By recognizing this trend early on, they were able to begin rolling out more sophisticated product lines like Lego Architecture and Lego Creator, captivating older enthusiasts with intricate builds. Recognizing the power of social media, the company engaged fans through platforms like Lego Ideas, fostering creativity and collaboration. This strategic evolution resulted in a surge in sales, with Lego Architecture becoming a best-seller. Connecting with customers is not a luxury, it’s a necessity! 

If you would like to find out how IC Customer Experience Platform can help you please feel free to contact us.

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