Despite industry gatekeepers, Beyoncé's album "Cowboy Carter" has made her the first African American woman to top the country charts, highlighting the genre's African American roots. Vevo saw a 38% spike in country music video views on release day, and Nielsen reports a 40% increase in African American 18-34-year-olds tuning into country radio, with a 12% rise in April. African American listeners now stream country radio 2.6 times more than the general population! Artists like Rhiannon Giddens and Reyna Roberts are gaining recognition, with Roberts seeing a 127% increase in Spotify listens and 400K new followers. Brands should accommodate and embrace diversity to stay relevant.
Here at Customer Experience Platforms we help companies connect with their customers by building customer feedback communities. If you would like to find out more please contact us here!
Comments