During the financial crisis in 2008, Starbucks revenue dropped nearly 30% in two years and it was forced to close more than 1,000 stores. To get things back on track, CEO Howard Shultz led a re-commitment to technology and community involvement. Starbucks launched “My Starbucks Idea” where customers could contribute suggestions. More than 90,000 ideas were submitted, and more than 100 of them became a reality. By focusing on customers, Starbucks changed its image from a corporate coffee chain to a community of coffee-loving people. With a renewed focus and improved economy, Starbucks soon began to see strong growth.
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