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CUSTOMER EXPERIENCE PLATFORM
Capture insights through surveys, discussions, and communities. Use AI to personalize experiences, uncover key drivers, and make smarter, growth-driven decisions.
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Evan Goodfellow
Jan 203 min read
Making Difficult Times Peachy!
There was a great article in Vogue Business about four fashion brands that are outpacing their competitors by truly listening to their...
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Evan Goodfellow
Jan 201 min read
How Our Member Engagement Software Solves The Majority of Problems Faced by Associations
This video discusses how associations can use IC software to increase member engagement and better understand member needs. First, the...
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Evan Goodfellow
Jan 201 min read
The Future of Engaging City Residents!
In recent years, cities have started using customer engagement software to improve their services and involve residents in the...
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Evan Goodfellow
Jan 202 min read
What Does Service-Dominant Logic Look Like?
We recently wrote an article about how and when the customer experience field was started. In the article we mentioned that i n 1980s,...
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Evan Goodfellow
Jan 201 min read
How Can a Large Retailer Use a Customer Experience Platform?
Imagine a situation where a global retailer based in Canada faced the challenge of delivering exceptional customer experiences in a...
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Evan Goodfellow
Jan 201 min read
How Our Software Increases Customer Lifetime Value?
This video discusses how Customer Engagement Software, or IC, can help businesses increase customer lifetime value in several ways....
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Evan Goodfellow
Jan 191 min read
Why Companies Don’t Use Customer Engagement Software
This video highlights the biggest reasons why some companies don't use customer engagement software. The first reason is a lack of...
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Evan Goodfellow
Jan 191 min read
Who and what departments are responsible for customer experience?
In this YouTube video, we learn that the department responsible for customer experience can vary from company to company. In some...
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Evan Goodfellow
Jan 191 min read
How Our Software Can Increase Employee Lifetime Value?
In this video, we learn about the benefits of using IC software in companies to understand employee feedback and opinions, which in turn...
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Evan Goodfellow
Jan 192 min read
What's So Great About Employee Feedback Surveys?
Like anything in life, there are always ways to improve, whether it be personal habits or business practices. For personal improvement,...
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Evan Goodfellow
Jan 191 min read
One Survey to Rule Them All
I was recently talking with a co-worker on the research services side of the company asked them, if they could only recommend one survey...
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Evan Goodfellow
Jan 192 min read
Some Questions You Should Be Asking Your Employees on a Regular Basis!
Some times bosses are afraid to ask how they are doing, simply because the answer might be a clear accurate picture of what they deeply...
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Evan Goodfellow
Dec 19, 20242 min read
Walmart's Strategic Shift Into Advertising
Market research is a pivotal tool that enables companies to understand consumer behavior, identify market trends, and make informed...
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Evan Goodfellow
Dec 16, 20242 min read
Highlights, Challenges, and Questions from Crispin Beale's Article on 2024 Insights Industry Lessons
Crispin Beale’s retrospective article for Insights Association on the industry in 2024 provides a fascinating look at the evolution of...
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Customer Experience
Dec 10, 20242 min read
The Power of Video Vs. A Graph
In today’s digital age, video is no longer just a tool for entertainment—it’s the medium of choice for delivering messages that stick....
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Evan Goodfellow
Dec 10, 20244 min read
Laying Awake At Night Contemplating NFT APES And AI
I’ll be honest the past six months I have had some nights, when I’m lying awake in bed, I start to wonder if all this AI hype is just...
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Evan Goodfellow
Dec 6, 20243 min read
The Rise of Games Workshop and the Power of Market Research
In an era dominated by mass-market appeal, niche markets like tabletop gaming are thriving by catering to deeply engaged audiences. One...
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Customer Experience
Nov 25, 20243 min read
AI vs. Human Creativity in Market Research: Why Both Are Essential
There is no doubt that artificial intelligence (AI) is transforming the marketing and market research landscape, providing tools that...
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Customer Experience
Nov 20, 20243 min read
AI and Synthetic Data: Transforming Market Research
Artificial intelligence (AI) is quickly changing the landscape of market research, opening doors to faster insights, better data...
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Customer Experience
Nov 15, 20243 min read
Synthetic Data in Focus Groups
Artificial Intelligence (AI) is reshaping how we see ourselves, how we communicate, and how brands interact with us. It’s ushering in a...
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