CUSTOMER EXPERIENCE PLATFORM
 

There was a great article in Vogue Business about four fashion brands that are outpacing their competitors by truly listening to their...

This video discusses how associations can use IC software to increase member engagement and better understand member needs. First, the...

In recent years, cities have started using customer engagement software to improve their services and involve residents in the...

We recently wrote an article about how and when the customer experience field was started. In the article we mentioned that i n 1980s,...

Imagine a situation where a global retailer based in Canada faced the challenge of delivering exceptional customer experiences in a...

This video discusses how Customer Engagement Software, or IC, can help businesses increase customer lifetime value in several ways....

This video highlights the biggest reasons why some companies don't use customer engagement software. The first reason is a lack of...

In this YouTube video, we learn that the department responsible for customer experience can vary from company to company. In some...

In this video, we learn about the benefits of using IC software in companies to understand employee feedback and opinions, which in turn...

Like anything in life, there are always ways to improve, whether it be personal habits or business practices. For personal improvement,...

I was recently talking with a co-worker on the research services side of the company asked them, if they could only recommend one survey...

Some times bosses are afraid to ask how they are doing, simply because the answer might be a clear accurate picture of what they deeply...

Market research is a pivotal tool that enables companies to understand consumer behavior, identify market trends, and make informed...

Crispin Beale’s retrospective article for Insights Association on the industry in 2024 provides a fascinating look at the evolution of...

In today’s digital age, video is no longer just a tool for entertainment—it’s the medium of choice for delivering messages that stick....

I’ll be honest the past six months I have had some nights, when I’m lying awake in bed, I start to wonder if all this AI hype is just...

In an era dominated by mass-market appeal, niche markets like tabletop gaming are thriving by catering to deeply engaged audiences. One...

There is no doubt that artificial intelligence (AI) is transforming the marketing and market research landscape, providing tools that...

Artificial intelligence (AI) is quickly changing the landscape of market research, opening doors to faster insights, better data...

Artificial Intelligence (AI) is reshaping how we see ourselves, how we communicate, and how brands interact with us. It’s ushering in a...