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Brand Perception Surveys: What They Are and Why They Matter

A brand perception survey is like asking folks what they think and feel about a brand. It helps uncover what pops into their head when they see or hear about it, like if it brings joy or specific thoughts.

Who really owns a brand? Some might say the marketing team or the CEO, but in a big way, it's the customers who own it. A brand is what customers believe it is, and it should live up to their expectations.

So, what's the deal with brand perception surveys? They help us understand what people, including customers, potential customers, and even our own team, think about our brand. It shows us how our brand stacks up against others.

Imagine a brand as a simple idea tied to a product, like Nike and innovation, Lululemon and yoga, or Apple and stylish simplicity.

Four key things make people like a brand:

  1. What ideas they connect to the brand.

  2. The emotions they have about it.

  3. How they talk about it.

  4. Their experiences with it.

Using IC Software, you can easily create your own brand perception survey or use ready-made templates to save time. It's all about understanding your brand better!

If you would like to find out how IC Customer Experience Platform can help you please feel free to contact us.

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