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Customer Experience and AI




A part of customer experience is customer support. By providing a satisfying experience for the customer to access information and support your brand builds a stronger bond between you and the customer. Soul Machines, a New Zealand-based company, is revolutionizing the customer support industry with its hyper-realistic digital avatars. These avatars, powered by AI technology, are designed to provide customers with a human-like experience when seeking information or support services.



The company’s digital avatars are created using advanced graphics and animation technology, resulting in a lifelike appearance and natural movements. This makes them an ideal solution for businesses looking to provide personalized and efficient customer support services. With traditional customer support services often being slow and impersonal, Soul Machines’ digital avatars offer a fresh approach to interacting with customers. By providing a more human-like experience, customers are more likely to feel understood and satisfied with the support they receive.


In addition, Soul Machines’ digital avatars can handle a wide range of support services, including answering frequently asked questions, providing technical support, and even completing transactions. This means that businesses can streamline their support services and improve overall efficiency. But it’s not just the technology behind the avatars that sets Soul Machines apart. The company’s approach to customer support is rooted in empathy, with the goal of creating positive and meaningful interactions between customers and businesses.


By creating digital avatars that are designed to be empathetic and understanding, Soul Machines is helping to bridge the gap between businesses and their customers. This approach not only improves customer satisfaction, but also helps to build long-term relationships between customers and brands.

One company that has already seen the benefits of working with Soul Machines is P&G. The consumer goods giant worked with Soul Machines to create a digital avatar to provide support for its SK-II beauty brand. The avatar, named YUMI, was designed to provide personalized skincare advice and recommendations to customers.


According to P&G, YUMI has been a huge success, with customers reporting high levels of satisfaction with the support they received. The avatar has also helped to increase sales of SK-II products, demonstrating the potential for digital avatars to improve business outcomes.

But it’s not just big businesses that can benefit from working with Soul Machines. The company’s avatars are scalable, meaning they can be tailored to meet the needs of businesses of all sizes.


Small businesses that may not have the resources to provide 24/7 customer support services can benefit from using digital avatars to provide basic information and support. This not only improves the customer experience but also frees up time for businesses to focus on other aspects of their operations.


Looking ahead, Soul Machines has big plans for the future of customer support. The company is already working on integrating its avatars with popular messaging platforms, such as WhatsApp and Facebook Messenger, making it even easier for customers to interact with businesses.


Soul Machines is also exploring the use of virtual and augmented reality, which could provide an even more immersive and engaging customer support experience. With these technologies still in their early stages, Soul Machines is well-positioned to be at the forefront of this rapidly evolving industry.


Soul Machines is offering an upgrade to the customer experience by providing customer support services that is rooted in empathy and powered by advanced AI technology. By creating lifelike digital avatars that are designed to connect with customers on a human level, the company is helping businesses improve customer satisfaction, streamline support services, and build long-term relationships with their customers. As the customer support industry continues to evolve, it’s clear that Soul Machines will be a key player in shaping its future.

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