In this video, we will discuss how Adidas's focus on digital customer experiences has led to significant returns in the competitive industry. The company has spent years perfecting its digital experience to meet the demands of more customers shopping online. Through data-driven personalization and listening to customer feedback, such as the desire for sustainability, Adidas has created innovative products, such as shoes made from ocean waste. As a result, the company's stock has steadily risen, and it is now seen as an innovative digital company. We will also examine the impact of prioritizing customer experience on other successful companies in various industries.
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