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How to exceed customer expectations?

"The first step in exceeding your customer's expectations is to know those expectations." - Roy H. Williams


Big companies engaging with their customers on a regular basis is relatively a new idea. Believe it or not, it’s true. Before big companies would typically run a big customer feedback survey once every six months or one every quarter. They would hire big market research firms to conduct these surveys.


To get statistical relevant data, these market research firms would and still do, ask people who aren’t even customers for their feedback on a product they don’t use and probably never will.


Join the future, invite your customers into a community and talk to them on a regular basis. Sounds simple! It actually is. Our software will help you!



If you would like to find out how IC Customer Experience Platform can help you please feel free to contact us.

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