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Huan Pet Tags Sales Rocket After Customer Feedback

Ever heard of Huan? They're the brains behind smart pet tags that make sure you can locate your pet should they run off. Initially, their marketing pitch was all about the tag's features – no radiation, water-resistant, and a year-long battery. However, sales were sluggish. They had an aha moment after conducting some customer feedback surveys. They realized people weren't buying tags for the specs but out of fear of losing their pets. After revamping their messaging to "Keep your pet safe and prevent heartbreak. Huan Smart Tags help you find your missing pet automatically." The result? A whopping 53% surge in revenue! Your customers should be the source of all your great ideas. 

If you would like to find out how IC Customer Experience Platform can help you please feel free to contact us.

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