7/11 Japan is redefining convenience retail through data-driven strategies. Unlike the U.S., where stores receive two deliveries weekly, 7/11 Japan gets four daily, ensuring freshness. Advanced data systems track every transaction, enabling real-time stock adjustments to meet customer demands. With 20% of the population using membership cards, personalized promotions are tailored to individual habits. Seasonal and regional products are customized based on data insights. Efficient supply chain management, coupled with technology like automated ordering and mobile apps, enhances customer experience and reduces waste, setting a global standard.
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