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Lego Knows It's Customers Are Their Best Idea Generators




Lego created an online customer community called LEGO Ideas. This online community allows their passionate fans to propose and vote on new sets. When an idea garners enough support from the community members it gets entered for review to become a new product. This crowdsourced approach taps into user talents and preferences, fostering engagement and yielding valuable insights for Lego. If a community members idea become an official product they end up receiving 1% of net sales upon product launch. Your customers collectively should be generating the majority of your products and services! Time to connect! 


If you would like to find out how IC Customer Experience Platform can help you please feel free to contact us.

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