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Using Market Research and Community to Build a $200 Million Dollar Company




Justin Gold's journey to success began with a need for more protein to fuel his active lifestyle as a vegetarian. He started testing different variations of his homemade peanut butter, which his roommates devoured. Their positive reactions fueled his determination to share his innovative products with a broader audience. Moving beyond his kitchen, he set up shop at the local farmer's market, where he continued to refine his recipes based on direct feedback from customers. As his nut butters gained popularity, he forged relationships with local grocery stores, securing a coveted spot on their shelves. This grassroots approach not only allowed him to fine-tune his offerings but also built a loyal following within the Boulder community, laying the groundwork for Justin's to blossom into a household name in the world of nut butter.




If you would like to find out how IC Customer Experience Platform can help you please feel free to contact usIf you would like to find out how IC Customer Experience Platform can help you please feel free to contact us

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