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What Do Customers Expect?

Updated: Jul 24, 2023




"Customers don't expect you to be perfect. They do expect you to fix things when they go wrong." - Donald Porter


Setting up a customer feedback community is a long game strategy that pays off rather immediately. However, we advise our new clients that at the beginning of using a customer experience software the tendency is to ask customer feedback on all manner of topics. The problem is that once you ask your customers about a problem they expect you to fix it.


It’s best to get customers to identify what areas you need to work on first. Then begin with the areas that need the most work, and that will have the biggest impact. As you begin engaging customers for their feedback, you will then need to make the needed changes, then you can report back to your customers that you indeed did fix things.

The results will astound you!


If you would like to truly tap into the power of your customer base, we highly recommend a customer feedback community. If you would like to find out more please contact us!



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