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What's The Difference Between Customer Satisfaction and Customer Experience?



In this video, we learn the difference between customer experience and customer service. Customer service is the support and assistance provided by a company to its customers when they have a problem or need help. On the other hand, customer experience refers to the entire range of interactions a customer has with a company throughout their journey, from initial awareness to post-purchase evaluation. While customer service is just one aspect of customer experience, it can have a significant impact on overall customer satisfaction and loyalty. A positive customer service experience can improve a customer's perception of a company, while a negative experience can damage it. However, other factors such as product quality and marketing effectiveness can also influence the overall customer experience.


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