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CUSTOMER EXPERIENCE PLATFORM
Capture insights through surveys, discussions, and communities. Use AI to personalize experiences, uncover key drivers, and make smarter, growth-driven decisions.
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Did Steve Jobs Really Hate Market Research?
“People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that...
Evan Goodfellow
Jul 27, 20231 min read
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Innovation Through Customer Feedback Communities
"We innovate by starting with the customer and working backwards" Jeff Bezos. While businesses consistently place customer experience at...
Evan Goodfellow
Jul 24, 20232 min read
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How a Customer Experience Platform Can Improve Your Products
Using IC Customer Experience Software can greatly contribute to improving product experience. IC Customer Experience Software, provides...
Evan Goodfellow
Jun 23, 20232 min read
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The Rise of Guerrilla Market Research
Have you ever heard of “guerrilla market research?” It is an unconventional and agile approach to gathering insights from customers or...
Evan Goodfellow
Jun 21, 20233 min read
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What Do Customers Expect?
"Customers don't expect you to be perfect. They do expect you to fix things when they go wrong." - Donald Porter Setting up a customer...
Evan Goodfellow
Jun 17, 20231 min read
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Your Customers Hate Your Website But You Don't Know
Website Feedback Surveys Allow You To Find Out What Your Customers Think About Your Website! To avoid making your customers hate you and...
Evan Goodfellow
Jun 13, 20231 min read
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Your Company Says It Cares About Customer Experience But I Highly Doubt It.
In today's competitive business landscape, customer satisfaction and loyalty play a pivotal role in the success of any company. However,...
Evan Goodfellow
Jun 11, 20232 min read
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Customer Experience Management: Enhancing Loyalty and Insights
In today's fast-paced market, consumer preferences can change in an instant, making it challenging to keep them satisfied and loyal....
Evan Goodfellow
Jun 7, 20232 min read
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9 Strategies to Create a Seamless Customer Experience
In a recent article on Forbes entitled A Seamless Product Experience Can Make Or Break Sales the author Jia Wertz looks at how a...
Evan Goodfellow
Jun 5, 20232 min read
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Are CRM's Customer Experience Software?
Why CRM's are not Customer Experience Software
Evan Goodfellow
May 24, 20232 min read
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What is Customer Experience?
Recall the last time you had an exceptional customer experience. Reflect on how it made you feel. Now, think about a negative experience...
Evan Goodfellow
May 24, 20233 min read
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What's The Difference Between Customer Satisfaction and Customer Experience?
In this video, we learn the difference between customer experience and customer service. Customer service is the support and assistance...
Evan Goodfellow
May 23, 20231 min read
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How Do You Measure Customer Experience?
In this video, we learn about the importance of measuring customer experience in order to improve a company's customer-centric approach....
Evan Goodfellow
May 19, 20232 min read
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How many companies have customer experience departments and how fast is it evolving?
In this video, we learn that while it's difficult to determine exactly how many companies have dedicated customer experience departments,...
Evan Goodfellow
May 16, 20231 min read
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What Are Smart Contact Lenses And How Big Will This Trend Be?
Don't worry if you imagined a contact lens that can see through walls when you first heard the word "smart contact lenses," or people...
Evan Goodfellow
May 10, 20233 min read
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Customer Experience and AI
What does the future of customer experience and AI look like? In terms of customer service Soul Machines is leading the way!
Evan Goodfellow
May 4, 20233 min read
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Budweiser's Epic Failure Rests on the Fact that They Don't Talk to Their Customers
Politics aside, Budweiser's hiring of Dylan Mulvaney showed that they are not in communication with their customers.
Evan Goodfellow
May 2, 20232 min read
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Nike is Focusing on Customer and Employee Experiences and You Will Soon!
In this article we look at how Nike is shifting to a greater focus on customers and employee experiences to increase its effectiveness.
Evan Goodfellow
May 1, 20233 min read
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Even With All The Data in The World Google Relies on Employee Engagement Surveys
In an article for NBC the reporter Jennifer Elias broke the story of Google's concern for the upcoming recession and the low...
Evan Goodfellow
Apr 26, 20233 min read
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How a CX Platform Can Help You Create Something Truly Original
In today's highly competitive business landscape, creating something truly original and innovative can be a daunting task. However,...
Evan Goodfellow
Apr 25, 20233 min read
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