top of page
CUSTOMER EXPERIENCE PLATFORM
Capture insights through surveys, discussions, and communities. Use AI to personalize experiences, uncover key drivers, and make smarter, growth-driven decisions.
Search


Netflix: Just Because Customers Are Watching Something Doesn't Mean They Want To
As a business owner or manager, it's essential to have a deep understanding of your customers' needs, preferences, and opinions. While...
Evan Goodfellow
Apr 24, 20233 min read


Cutting Edge Cities Adoption Customer Experience Platforms
We have had the pleasure of consulting and helping cities connect with their residents. In an effort to collect ongoing, regular...
Evan Goodfellow
Apr 10, 20232 min read


How and When Did the CX Field Come About?
The other day, I was talking with a friend about our customer experience software, and they asked when customer experience began and who...
Evan Goodfellow
Apr 2, 20232 min read


CX is More Google Searched Than Biden and Trump combined!
In a recent article in Forbes, the author Heikki Väänänen puts the emergence of customer experience in perspective. With the original...
Evan Goodfellow
Mar 31, 20232 min read


How to Utilize Word Clouds in Your Research!
Our customer experience software is divided into two parts, the first is the quantitative side of the software, complete with complex...
Evan Goodfellow
Mar 28, 20232 min read


Qantas Doubled Down on Customer Experience and It Paid Off!
Qantas Airlines faced a billion-dollar loss in 2013 due to intense competition from low-budget airlines. Rather than cutting budgets and...
Evan Goodfellow
Mar 23, 20231 min read


Macy's Improved Digital Experiences with In-Store Experiences To The Pleasure of Their Customers
Learn how Macy's transformed their business after experiencing 11 consecutive quarters of sales decline by conducting an in-depth...
Evan Goodfellow
Mar 21, 20231 min read


Hear What Happened When McDonald’s Prioritized Its Customers
McDonald's successfully turned around its declining sales by prioritizing customer experience. The fast food chain simplified its menu,...
Evan Goodfellow
Mar 16, 20231 min read


What is Voice of the Customer? And Why is it Important?
We asked a researcher what is VoC and why is it important for their business? Here's what they had to say: As someone who's passionate...
Evan Goodfellow
Mar 15, 20231 min read


Target Listened to Their Customers and Saw a Huge ROI!
Learn how Target's customer-centric approach has resulted in rapid sales growth through convenient digital solutions that bridge...
Evan Goodfellow
Mar 14, 20231 min read


Understanding Your Employees Through Alcohol
When I first moved to Seoul, South Korea in 2005. It was a fun cross cultural experience that I wouldn't have traded for anything. One of...
Evan Goodfellow
Mar 14, 20232 min read


How AI Might Impact Market Research
Artificial Intelligence (AI) is transforming many industries, including market research. Here are some ways that market research may...
Evan Goodfellow
Mar 11, 20231 min read


Microsoft Went from Stagnate to Serious Growth by Tapping Into Their Customer Needs and Wants
Discover how a new CEO transformed Microsoft from a bureaucratic corporation to an innovative collaborator with a focus on customers and...
Evan Goodfellow
Mar 9, 20231 min read


Hear What Happened When Adidas Made Customer Experience a Priority!
In this video, we will discuss how Adidas's focus on digital customer experiences has led to significant returns in the competitive...
Evan Goodfellow
Mar 7, 20231 min read


How to Build and Measure Customer Trust
Building trust with your customers is critical to the long-term success of your business. Trust is the foundation of any strong customer...
Evan Goodfellow
Mar 6, 20232 min read


What Questions Should You Be Asking Your Customers?
Asking your customers for feedback is essential for improving your business and ensuring customer satisfaction. Here are some questions...
Evan Goodfellow
Mar 3, 20232 min read


Doubling Down on Customer Experience
In 2014, Qantas experienced its first multi billion-dollar loss due to an increase in low-budget competitors. With such a significant...
Evan Goodfellow
Feb 17, 20231 min read


Starbucks Thrives Through Customer Engagement
During the financial crisis in 2008, Starbucks revenue dropped nearly 30% in two years and it was forced to close more than 1,000 stores....
Evan Goodfellow
Feb 16, 20231 min read


Customer Experience Heroes: Featuring Trader Joe's!
If you would rather watch the video of this blog please click below. Today our episode of Customer Experience Heroes is about Trader...
Evan Goodfellow
Feb 13, 20231 min read


Customer Experience Heroes: Featuring The Ritz-Carlton
Care to Watch the Vlog? Click Below. Today our episode of Customer Experience Heroes is about The Ritz-Carlton hotel chain. In an article...
Evan Goodfellow
Feb 10, 20232 min read
bottom of page
