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CUSTOMER EXPERIENCE PLATFORM
Capture insights through surveys, discussions, and communities. Use AI to personalize experiences, uncover key drivers, and make smarter, growth-driven decisions.
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Brand Health Surveys Are Important and Here’s Why!
Think of brand health surveys as check-ups for your brand. They're crucial because they reveal what people really think about your brand,...
Evan Goodfellow
Nov 28, 20231 min read
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Combining Website Feedback with Google Analytics
Google Analytics is a powerful tool for tracking and analyzing website traffic, one thing it lacks is the capability to provide insights...
Evan Goodfellow
Nov 21, 20233 min read
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The Easiest Way to Understand Customer Preference
Understanding user preferences is crucial for providing a positive user experience and tailoring products or services to meet the needs...
Evan Goodfellow
Nov 16, 20232 min read
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Is Google Analytics A Market Research Tool?
Google Analytics can and should be used as a market research tool. It can be helpful in understanding quantitative data.
Evan Goodfellow
Nov 13, 20232 min read
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Amazon's CX Strategy is Amazing
Refined strategies are often the best strategies. In this video we look at how Amazon 's customer experience strategy is simple and has...
Evan Goodfellow
Nov 7, 20231 min read
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What is Good Customer Data?
Good customer data is accurate, relevant, and up-to-date information that provides valuable insights into customer behavior,...
Evan Goodfellow
Oct 27, 20232 min read
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What Does Customer Data Include and Why Is It Important?
Understanding customer data and leveraging it effectively has become the cornerstone of modern business strategies. In an era where data...
Evan Goodfellow
Oct 25, 20233 min read
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Who Owns CX in a Company?
Customer Experience software is relatively a new phenomenon. While most companies say they are "Customer Centric" many do not have a...
Evan Goodfellow
Oct 4, 20232 min read
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What is Customer Experience in Saas?
Many people have asked me what CX or Customer Experience in SaaS is? In this article we will look at how CX and CX software in particular...
Evan Goodfellow
Oct 4, 20233 min read
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What's The Difference Between Customer Experience Software and CRM's?
Right now CX Software is a hot buzzword, and so like any company wanting to jump on the bandwagon, we have companies who are trying to...
Evan Goodfellow
Oct 3, 20232 min read
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The Definitive Guide to Net Promoter Score (NPS)
Net Promoter Score (NPS) is a crucial metric in the realm of customer experience, often regarded as the gold standard. In this...
Evan Goodfellow
Sep 28, 20234 min read
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Brand communities are the future
Understanding Brand Communities: Building Strong Connections A brand community is more than just a group of customers buying a product;...
Evan Goodfellow
Sep 19, 20234 min read
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Customer Feedback Communities and Tracking NPS Scores
In today's fast-paced business landscape, staying attuned to customer sentiment is more crucial than ever. Net Promoter Score (NPS) is...
Evan Goodfellow
Sep 14, 20232 min read
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Brand Perception Surveys: What They Are and Why They Matter
A brand perception survey is like asking folks what they think and feel about a brand. It helps uncover what pops into their head when...
Evan Goodfellow
Sep 12, 20231 min read
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Market Segmentation: What It Is, Why It Helps And How To Use It For Your Advantage
Market segmentation is a critical strategy for businesses to efficiently target specific consumer groups. It involves dividing your...
Evan Goodfellow
Sep 5, 20234 min read
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Your Guide to Creating and MaintainingThe Perfect Brand
The best brands in the world have achieved such strong brand names that people not only buy their products but also identify with the brand.
Evan Goodfellow
Sep 1, 20234 min read
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How to exceed customer expectations?
"The first step in exceeding your customer's expectations is to know those expectations." - Roy H. Williams Big companies engaging with...
Evan Goodfellow
Aug 22, 20231 min read
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Does your company listen to it’s customers?
No one likes someone who dominates the conversation. This is the same in business, are you letting your customers talk? If so, how do...
Evan Goodfellow
Aug 16, 20231 min read
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The Power of Connection: The Benefits of Engaging in Market Research Online Communities
Market research online communities are one of the most powerful ways for companies to a) connect with their customers b) understand the...
Evan Goodfellow
Aug 14, 20232 min read
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49 Uplifting Leadership Quotes To Engage and Empower Your Employees
The great thing about our company is we believe in our Employee Engagement software because we use it on a regular basis with both our...
Evan Goodfellow
Aug 9, 20234 min read
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